Marketing often feels like a guessing game. It shouldn’t.

I spent over a decade as a stockbroker, operating in a high-stakes environment where precision was everything. When I pivoted into marketing, I brought that same analytical rigor with me. I don’t just make things “look pretty”, I build strategies designed to perform.

My journey from finance to freelance has given me a 360-degree view of business growth. I’ve designed comprehensive marketing programs for financial firms, executed high-volume direct mail campaigns, helped launch local restaurants, and launched two of my own successful e-commerce brands; Cookie Therapy & Upstate Crate Co. Since 2019, I have served as a fractional CMO and brand photographer for clients across the Capital Region and beyond. I was also an honoree for the prestigious 40 Under 40 award by the Albany Business Review in 2021.

As a mom to two kids (Stavros & Pia) and a wife, I understand the value of time. My goal is to give you back yours by handling the strategy and visuals that will drive your business forward in 2026.